Our marketing platform is designed as an Omnichannel Marketing approach. Turn a Digital Campaign or a combined Direct Mail Campaign impression into multiple repetitive impressions to the same audience across multiple platforms.

Lift direct mail response rates 23-46% per mail piece.

80% of conversions, sales, donations, or in political “the vote” occur between the 8th and the 12th touch. OmniLink Connect delivers between 8 and 32 impressions per piece, bringing prospects into the contact margins where conversion takes place to drive a lift in response on direct mail campaigns.

OUR 13 TECHNOLOGIES

Unlock Your Business's Potential with OmniLink Connect's 13 Technologies

SocialMatch

Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.

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QR Codes

Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.

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Online Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.

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Social Media Follow-Up

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

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Google Geotargeting

Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.

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Call & Text Tracking

Assign a unique phone number to track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same tracking number.

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Addressable Geo

Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.

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Mail Tracking

Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.

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YouTube Ads

Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.

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Discovery Ads

Serve ads across Google feed environments including the Google Discover feed,
YouTube homepage, and the promotions tab in Gmail.

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LeadMatch

Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.

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Informed Delivery

Through Informed Delivery integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email giving direct mail recipients a simple way to respond and convert. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.

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Social Media Geotargeting

Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.

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